18:00 Welcome & introduction
18:15 Results of the study “The case of Drammen’s River Parks” (pilot activity within NetZeroCities) – presentation and open discussion with the audience Sheila Malone & Brendan J. Keegan
18:45 Break & mingling
19:00 Research-community roundtable and open discussion with the audience Vibeke Narverud Nyborg, Arild Tjomsland, Sheila Malone, and Brendan Keegan.
19:30 Conclusion & mingling
19:45 Doors close
Presenters and roundtable participants:
Sheila Malone: Assistant Professor in Marketing at the University of Galway, Ireland. Her research interests lie in the areas of sustainable consumption behaviour, place making, ethics and tourism.
Brendan Keegan: Assistant Professor in Marketing at Maynooth University specializing in digital and social media marketing analytics, artificial intelligence and machine learning applications in marketing and digital placemaking.
Arild Tjomsland: Special advisor at USN Sustainability and consultant for innovation, sustainability, process management, business development, design and strategy. Advocate for active transport.
Vibeke Narverud Nyborg: Associate Professor (USN) in the history of medicine and health, with focus on societal and humanist perspectives. Advocate for the preservation of Drammen’s historical landmarks.
Links:
NetZeroCities – Drammen: https://netzerocities.eu/drammens-pilot-city-activity…/Forskning.no https://www.forskning.no/…/forsker-drammen-har…/2439548
The temporal nature of placemaking (Marketing Theory): https://journals.sagepub.com/doi/10.1177/14705931241302080
Do you have any questions? Please contact Giovanna Calogiuri
